How does awareness evolve when advertising stops? The role of memory
| Year of publication: |
2011
|
|---|---|
| Authors: | Aravindakshan, Ashwin ; Naik, Prasad |
| Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 3, p. 315-326
|
| Publisher: |
Springer |
| Subject: | Cessation of advertising | Consumer memory | Ad memorability | Delay differential equation | Kalman filter estimation |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009327545