How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?
| Year of publication: |
2012
|
|---|---|
| Authors: | Smith, Andrew N. ; Fischer, Eileen ; Yongjian, Chen |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 26.2012, 2, p. 102-114
|