How does brand-related user-generated content differ across YouTube, Facebook, and Twitter?
Andrew N. Smith & Eileen Fischer & Chen Yongjian
| Alternative title: | Toward a deeper understanding of social media |
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| Year of publication: |
2012
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| Authors: | Smith, Andrew N. ; Fischer, Eileen ; Chen, Yongjian |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 2, p. 102-113
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| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Kundenintegration | Customer integration | Bekleidung | Clothing | Webanalyse | Web analytics |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009558961