How does celebrity involvement influence travel intention? : the case of promoting Chengdu on TikTok
Chris Zhu, Lawrence Hoc Nang Fong, Huicai Gao, Dimitrios Buhalis, Ziye Shang
| Year of publication: |
2022
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| Authors: | Zhu, Chris ; Fong, Lawrence Hoc Nang ; Gao, Huicai ; Buhalis, Dimitrios ; Shang, Ziye |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 24.2022, 3, p. 389-407
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| Subject: | Celebrity involvement | Existential authenticity | Object-based authenticity | TikTok | Travel intention | Urlaubsverhalten | Holiday behaviour | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-022-00233-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013447885