How does conformity shape influencer marketing in the food and beverage industry? : a case study in Vietnam
Anh D. Pham, Trang T.T. Dao, Phuong M. Pham, Yen H. Pham, Huong T. Nguyen, and Ly N. Pham
| Year of publication: |
2024
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|---|---|
| Authors: | Pham, A. D. ; Trang T. T. Dao ; Phuong M. Pham ; Yen H. Pham ; Huong T. Nguyen ; Ly N. Pham |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 23.2024, 2, p. 172-203
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| Subject: | Online consumer behavior | online shopping | social media marketing | structural equation modeling | young consumers | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Ernährungsindustrie | Food industry | Getränkeindustrie | Beverage industry | Marketing | Vietnam | Viet Nam | Jugendliche | Youth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2024.2338699 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566442