How does corporate social responsibility engagement influence word of mouth on Twitter? : evidence from the airline industry
Tam Thien Vo, Xinning Xiao, Shuk Ying Ho
| Year of publication: |
2019
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|---|---|
| Authors: | Tam Thien Vo ; Xiao, Xinning ; Ho, Shuk Ying |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 157.2019, 2, p. 525-542
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| Subject: | Company ethics | CSR | Halo effect | Legitimacy | Social media | Word of mouth | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Virales Marketing | Viral marketing | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3679-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012030756