How does corporate social responsibility moderate the adverse effects of product failure in social media?
Sonia Cho, Ka Wai (Stanley) Choi, Shuk Ying Ho, Dixin Wu
| Year of publication: |
2022
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|---|---|
| Authors: | Cho, Sonia ; Choi, Ka Wai Stanley ; Ho, Shuk Ying ; Wu, Dixin |
| Published in: |
The international journal of accounting. - [Erscheinungsort nicht ermittelbar] : World Scientific, ISSN 2213-3933, ZDB-ID 2002289-X. - Vol. 57.2022, 1, Art.-No. 2250003, p. 1-53
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| Subject: | aspect-based sentiment analysis | Corporate social responsibility | product failure | sales growth | Twitter | Corporate Social Responsibility | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1094406022500032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192464