How does customer engagement value occur in restaurants? : a stimulus-organism-response(S-O-R) perspective
Ebru Tumer Kabadayi, Nilsah Cavdar Aksoy and Pinar Baydogan Turkay
| Year of publication: |
2023
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|---|---|
| Authors: | Kabadayi, Ebru Tumer ; Aksoy, Nilsah Cavdar ; Baydogan Turkay, Pinar |
| Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 43.2023, 7/8, p. 497-524
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| Subject: | brand love | Customer engagement value | customer experience | physical environment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Gastronomie | Restaurant industry | Markenführung | Brand management | Kundenintegration | Customer integration | Kundenwert | Customer value | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2022.2075350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321607