How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Yi Liu, Daniel Q. Chen, Wei Gao
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Yi ; Chen, Daniel Qi ; Gao, Wei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 18-30
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| Subject: | B2B e-commerce | Customer orientation | Demand uncertainty | Platform businesses | Polynomial regression | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Digitale Plattform | Digital platform | Unternehmenserfolg | Firm performance | Online-Handel | Online retailing | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.02.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285125