"How does customer perception of salespeople influence the relationship? A study in an emerging economy"
Luis Arditto, Jesús J. Cambra-Fierro, María Fuentes-Blasco, Ana Olavarría Jaraba, Rosario Vázquez-Carrasco
| Year of publication: |
2020
|
|---|---|
| Authors: | Arditto, Luis ; Cambra-Fierro, Jesús J. ; Fuentes-Blasco, María ; Olavarría Jaraba, Ana ; Vázquez-Carrasco, Rosario |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-11
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| Subject: | Commitment | Customer perception | Emerging economy | Loyalty | Salesperson | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Indien | India | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.101952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238384