How does customer psychological empowerment affect value co-creation? : an empirical study of travel agencies in Mainland China
Year of publication: |
2022
|
---|---|
Authors: | Hu, Xiaoping ; Li, Xi |
Subject: | customer asset value | customer participation | customer psychological empowerment | customer-perceived value | operant resources | Value co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | China | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency |
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