How does customer psychological empowerment affect value co-creation? : an empirical study of travel agencies in Mainland China
Year of publication: |
2022
|
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Authors: | Hu, Xiaoping ; Li, Xi |
Published in: |
Asia Pacific business review. - London [u.a.] : Routledge, Taylor & Francis Group, ISSN 1743-792X, ZDB-ID 2072350-7. - Vol. 28.2022, 3, p. 431-459
|
Subject: | customer asset value | customer participation | customer psychological empowerment | customer-perceived value | operant resources | Value co-creation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | China | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency |
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