How does dialogic corporate social responsibility communication affect online brand advocacy? : the role of other-regarding preferences
Kyong Sik Sung, Chen-Wei (Willie) Tao, Seoki Lee
| Year of publication: |
2025
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| Authors: | Sung, Kyong Sik ; Tao, Chen-Wei (Willie) ; Lee, Seoki |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 124.2025, Art.-No. 103950, p. 1-11
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| Subject: | Corporate social responsibility (CSR) communication | Creating shared value (CSV) | Dialogic communication theory | Online brand advocacy (OBA) | Other-Regarding Preferences (ORPs) | Social identity | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kommunikation | Communication | Markenführung | Brand management | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103950 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340118