How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Gilang Puspita Rini and Augusty Tae Ferdinand
| Year of publication: |
2024
|
|---|---|
| Authors: | Rini, Gilang Puspita ; Ferdinand, Augusty Tae |
| Published in: |
International journal of innovation and technology management : IJITM. - Singapore [u.a] : World Scientific Publishing, ISSN 1793-6950, ZDB-ID 2167183-7. - Vol. 21.2024, 1, Art.-No. 2450003, p. 1-21
|
| Subject: | Brand congruence | customer behavior | intention to use | perceived ease of use | service-dominant logic | technology acceptance | value resonance | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Verbrauchereinstellung | Consumer attitudes | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S0219877024500032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014495773