How does firm scope depend on customer switching costs? : evidence from mobile telecommunications markets
Niloofar Abolfathi, Simone Santamaria, Charles Williams
| Year of publication: |
2022
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|---|---|
| Authors: | Abolfathi, Niloofar ; Santamaria, Simone ; Williams, Charles |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 1, p. 316-332
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| Subject: | firm scope | customer switching costs | multiproduct | market frictions | demand-side perspective | flexibility | Wechselverhalten | Switching behaviour | Theorie | Theory | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markteintritt | Market entry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2020.3913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012821166