How does ice-snow celebrity influence Chinese tourists to visit Nordic destinations? : the case of TikTok
Year of publication: |
2024
|
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Authors: | Zhu, Chris ; Hall, Colin Michael ; Fong, Lawrence Hoc Nang ; She, Silin ; Koupaei, Sarah Naderi |
Published in: |
Scandinavian journal of hospitality and tourism. - London [u.a.] : Taylor and Francis, ISSN 1502-2269, ZDB-ID 2081107-X. - Vol. 24.2024, 1, p. 106-122
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Subject: | celebrity attachment | ice-snow tourism | Nordic tourism | parasocial interaction theory | short video | Nordeuropa | Northern Europe | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Celebrity-Werbung | Celebrity endorsement | China | Tourismuswirtschaft | Tourism industry |
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