How does information encountering enhance purchase behavior? : the mediating role of customer inspiration
Zhuo Chen, Yanping Gong, Rong Huang, Xi Lu
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Zhuo ; Gong, Yanping ; Huang, Rong ; Lu, Xi |
| Subject: | Customer inspiration | Goal state | Information encountering | Information relevance | Purchase behavior | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095099