How does location based marketing affect mobile retail revenues? : the complex interplay of delivery tactic, interface mobility and user privacy
Syagnik Banerjee, Shichun Xu, Scott D. Johnson
| Year of publication: |
2021
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|---|---|
| Authors: | Banerjee, Syagnik ; Xu, Shichun ; Johnson, Scott D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 398-404
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| Subject: | Inbound-outbound | Location based marketing | Mobile | Retail | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.02.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012544841