How does manufacturer's self-operating channel interact with platform retailer's e-commerce brand introduction?
Jie Wei, Zeling Xu
| Year of publication: |
2022
|
|---|---|
| Authors: | Wei, Jie ; Xu, Zeling |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 168.2022, p. 1-17
|
| Subject: | E-commerce brand | National brand | Product quality | Self-operating channel | Supply chain management | Electronic Commerce | E-commerce | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Markenführung | Brand management | Markenartikel | Brand | Online-Handel | Online retailing | Produktqualität | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2022.102951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013535825