How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries
| Year of publication: |
2006
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|---|---|
| Authors: | Mitra, Debanjan ; Golder, Peter N. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 3, p. 230-247
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