How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Amit Shankar, Rambalak Yadav, Manish Gupta, Charles Jebarajakirthy
| Year of publication: |
2021
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|---|---|
| Authors: | Shankar, Amit ; Yadav, Rambalak ; Gupta, Manish ; Jebarajakirthy, Charles |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 6, Art.-No. 19, p. 1-25
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| Subject: | Multi-Channel Retailing | Online Engagement | Online Risk Perception | Perceived Value | Webrooming Intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Einzelhandel | Retail trade | Wahrnehmung | Perception | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20211101.oa19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614517