How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Ma. Belén Prados-Peña, Salvador Del Barrio-García
| Year of publication: |
2020
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|---|---|
| Authors: | Prados-Peña, Ma. Belén ; Barrio-García, Salvador del |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 36.2020, p. 1-16
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| Subject: | Brand extension | Brand extension authenticity | Brand extension fit | Brand extension loyalty | Heritage brand | Markentransfer | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2020.100755 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421399