How does perceived convenience retailer innovativeness create value for the customer?
Chen-Yu Lin; David Marshall; John Dawson
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Chen-yu ; Marshall, David ; Dawson, John A. |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 12.2013, 2, p. 171-179
|
| Subject: | perceived convenience retailer innovativeness | perceived value | qualitative research | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Innovationsmanagement | Innovation management | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236033