How Does Popularity Information Affect Choices? A Field Experiment
Year of publication: |
2011
|
---|---|
Authors: | Tucker, Catherine ; Zhang, Juanjuan |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 57.2011, 5, p. 828-842
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | popularity information | observational learning | field experiment | Internet marketing |
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