How does relationship length influence donation amount over time for regular members of nonprofit organizations : the moderating role of donation frequency
Ana Minguez and F. Javier Sese
| Year of publication: |
2022
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|---|---|
| Authors: | Minguez, Ana ; Sesé, F. Javier |
| Published in: |
Journal of service theory and practice. - Bingley : Emerald, ISSN 2055-6233, ZDB-ID 2807318-6. - Vol. 32.2022, 3, p. 432-451
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| Subject: | Regular members | Organizational commitment | Relationship length | Donation amount | Donation frequency | Fundraising | Nonprofit-Organisation | Nonprofit organization | Mitarbeiterbindung | Employee retention | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-05-2021-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273032