How does renqing influence purchase intentions in the Chinese business-to-business context?
Xun Zhang, Biao Xu, Jun Wu
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Xun ; Xu, Biao ; Wu, Jun |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 78-90
|
| Subject: | Long-term orientation | Product involvement | Purchase intention | Renqing | China | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kaufentscheidung | Purchase decision | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-07-2020-0346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797101