How does service price influence patients' decisions? : an examination of the free-market pricing mechanism in online health communities
| Year of publication: |
2021
|
|---|---|
| Authors: | Wu, Hong ; Deng, Zhaohua ; Wang, Bin ; Gupta, Sumeet |
| Subject: | Online health communities | Pricing | Search | purchase and review decision | Disease risk | Social exchange | Preismanagement | Pricing strategy | Social Web | Social web | Gesundheit | Health | Konsumentenverhalten | Consumer behaviour | Patienten | Patients | Online-Handel | Online retailing |
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