How does social orientation influence R&D-marketing collaboration?
| Year of publication: |
2012
|
|---|---|
| Authors: | Li, Po-Chien ; Chen, Yen-Chun |
| Published in: |
Asia Pacific Journal of Management. - Springer, ISSN 0217-4561. - Vol. 29.2012, 1, p. 151-168
|
| Publisher: |
Springer |
| Subject: | Social orientation | R&D-marketing collaboration | New product development | Organizational citizenship behavior |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010862913