How does spectator marketing in women's leagues differ from that in men’s leagues?
Natsumi Adachi, Rei Yamashita and Hirotaka Matsuoka
| Year of publication: |
2022
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|---|---|
| Authors: | Adachi, Natsumi ; Yamashita, Rei ; Matsuoka, Hirotaka |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 1/2, p. 1-18
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| Subject: | spectator motivation | gender difference | league difference | two-way analysis of variance | Geschlecht | Gender | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Ballsport | Ball game | Fußball | Football | Männer | Men |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.121259 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012990270