How does Starbucks' merchandise design in their online shop trigger behavioral intention?
Feng Lin, Kisang Ryu
| Year of publication: |
2024
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|---|---|
| Authors: | Feng, Ling ; Ryu, Kisang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 120.2024, Art.-No. 103767, p. 1-12
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| Subject: | Aesthetics | Affective state | Behavioral intention | Cognitive state | Functionality | Symbolism | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kognition | Cognition | Ästhetik | Verbrauchereinstellung | Consumer attitudes | Emotion | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103767 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071089