How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective
Yong Zha, Xiaowei Guo, Huaping Chen, Liuyi Ling
| Year of publication: |
2022
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|---|---|
| Authors: | Zha, Yong ; Guo, Xiaowei ; Chen, Huaping ; Ling, Liuyi |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 165.2022, p. 1-30
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| Subject: | Competition | Consumer confusion | Store brand | Store branded lookalike packaging | Supply chain management | Lieferkette | Supply chain | Handelsmarke | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2022.102841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013383666