How does the adoption of digital payment technologies influence unorganized retailers' performance? : an investigation in an emerging market
Anirban Adhikary, Krishna Sundar Diatha, Sourav Bikash Borah, Amalesh Sharma
| Year of publication: |
2021
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|---|---|
| Authors: | Adhikary, Anirban ; Diatha, Krishna Sundar ; Borah, Sourav Bikash ; Sharma, Amalesh |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 49.2021, 5, p. 882-902
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| Subject: | Digital payment technologies | Unorganized retailers | Emerging market | Resource-based view | Multimethod | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Elektronisches Zahlungsmittel | Electronic payment | Indien | India | Ressourcenorientierter Ansatz | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00778-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614773