How does the communication channel affect Word-of-Mouth: A Field Experiment
| Year of publication: |
2013-12
|
|---|---|
| Authors: | Cacabelos, Rosa ; Brandes, Leif ; Franck, Egon |
| Institutions: | Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Number 344 21 pages |
| Source: |
Persistent link: https://www.econbiz.de/10010856828