How Does the Global Retailer Localize Its Format?:
| Year of publication: |
2004
|
|---|---|
| Authors: | Baek, Jungyim |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 18.2004, 1, p. 151-166
|