How does the insurer's mobile application sales strategy perform?
An Chen, Yusha Chen, Finbarr Murphy, Wei Xu, Xian Xu
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, An ; Chen, Yusha ; Murphy, Finbarr ; Xu, Wei ; Xu, Xian |
| Published in: |
The journal of risk & insurance. - Malvern, Pa. : American Risk and Insurance Ass., ISSN 1539-6975, ZDB-ID 2066637-8. - Vol. 90.2023, 2, p. 487-519
|
| Subject: | heterogeneity analysis | insurance distribution | mobile application | sales performance | Versicherung | Insurance | Mobile Anwendung | Mobile application | Mobilkommunikation | Mobile communications | Verkaufspersonal | Salespeople | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/jori.12424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307574