How does the mobile channel reshape the sales distribution in e-commerce?
Yongjin Park, Youngsok Bang, Jae-Hyeon Ahn
| Year of publication: |
2020
|
|---|---|
| Authors: | Park, Yongjin ; Bang, Youngsok ; Ahn, Jae-Hyeon |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 4, p. 1164-1182
|
| Subject: | electronic commerce | mobile channel | long tail | sales distribution | search intensity | product category | Electronic Commerce | E-commerce | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrieb | Physical distribution | Mobilkommunikation | Mobile communications | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493783