How does the use of trademarks by third-party sellers affect online search?
Lesley Chiou; Catherine Tucker
| Year of publication: |
2012
|
|---|---|
| Authors: | Chiou, Lesley ; Tucker, Catherine |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 5, p. 819-837
|
| Subject: | trademarks | online search | search advertising | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Markenrecht | Trademark law | Online-Recherche | Online search | Online-Handel | Online retailing | Suchtheorie | Search theory | Werbewirkung | Advertising effects | Internet |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009665095