How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Year of publication: |
2023
|
---|---|
Authors: | Zhou, Chuanmei ; Yang, Shuiqing ; Chen, Yuangao ; Zhou, Shasha ; Li, Yixiao ; Qazi, Atika |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 4, p. 2943-2978
|
Subject: | Text mining | Review helpfulness | Discrete emotion | Manager response | Topic modeling | Emotion | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Arbeitsverhalten | Work behaviour |
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