How e-CRM can enhance customer loyalty
| Year of publication: |
2003
|
|---|---|
| Authors: | Lee-Kelley, Liz ; Gilbert, David ; Mannicom, Robin |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 21.2003, 4, p. 239-248
|