How e-service quality influence post-purchase behaviour : the mediating role of perceived value and the moderating of perceived risk
Ha Thu Nguyen and Anh Chi Phan, Phuong Hien Nguyen
| Year of publication: |
2023
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| Authors: | Ha Thu Nguyen ; Anh Chi Phan ; Phuong Hien Nguyen |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 3, p. 257-274
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| Subject: | e-service quality | perceived value | perceived risk | customer satisfaction | customer loyalty | e-commerce | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Risikopräferenz | Risk attitude |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.131817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310029