How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers
Ting Meng and Ivan Ka Wai Lai
| Year of publication: |
2025
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|---|---|
| Authors: | Meng, Ting ; Lai, Ivan K. W. |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 37.2025, 1, p. 115-131
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| Subject: | Brand attitudes | Brand satisfaction | Hotel check-in | Service interactions | Welcome hospitality | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Markenartikel | Brand | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-03-2024-0376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015211043