How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Stefanie Pakura and Christian Rudeloff
| Year of publication: |
2023
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|---|---|
| Authors: | Pakura, Stefanie ; Rudeloff, Christian |
| Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 35.2023, 2, p. 153-180
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| Subject: | brand | entrepreneurial marketing | Public Relations (PR) | reputation | social media | Social Web | Social web | Markenführung | Brand management | Unternehmensgründung | Business start-up | Öffentlichkeitsarbeit | Public relations | Reputation | Deutschland | Germany | Unternehmer | Entrepreneurs | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marketing | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08276331.2020.1728490 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014234756