How established organizations combine logics to reconfigure resources and adapt to marketization : a case study of Brazilian religious schools
Pierre-Yann Dolbec, Rodrigo B. Castilhos, Marcelo J. Fonseca, and Guilherme Trez
| Year of publication: |
2022
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|---|---|
| Authors: | Dolbec, Pierre-Yann ; Castilhos, Rodrigo B. ; Fonseca, Marcelo J. ; Trez, Guilherme |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 118-135
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| Subject: | conformity | differentiation | education | institutional logics | marketization | resource-based theory | Ressourcenorientierter Ansatz | Resource-based view | Brasilien | Brazil | Schule | School | Religion | Institutionenökonomik | Institutional economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243721999042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012801837