How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Waqar Nadeem, Teck Ming Tan, Mina Tajvidi, Nick Hajli
| Year of publication: |
2021
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|---|---|
| Authors: | Nadeem, Waqar ; Teck Ming Tan ; Tajvidi, Mina ; Hajli, Nick |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 171.2021, p. 1-15
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| Subject: | Brand relationship performance | Consumer engagement | Experiential value | Self-brand connection | Social commerce | Value co-creation | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Betriebliche Wertschöpfung | Value creation | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2021.120952 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012807201