How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Arvid O.I. Hoffmann (School of Business and Economics, Department of Finance, Maastricht University, Maastricht, the Netherlands and Network for Studies on Pensions, Aging and Retirement (Netspar), Tilburg, the Netherlands) and Dana Ketteler (Department of Finance, Maastricht University, Maastricht, the Netherlands)
| Year of publication: |
2015
|
|---|---|
| Authors: | Hoffmann, Arvid O. I. ; Ketteler, Dana |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 33.2015, 7, p. 963-992
|
| Subject: | Emotions | Customer attitudes | Individual investors | Customer behaviour | Household finance | Marketing-finance interface | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Anlageverhalten | Behavioural finance | Emotion | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2014-0163 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490882