How face influences consumption : a comparative study of American and Chinese consumers
Julie Juan Li; Chenting Su
| Year of publication: |
2007
|
|---|---|
| Authors: | Li, Julie Juan ; Su, Chenting |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 49.2007, 2, p. 237-256
|
| Subject: | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | China | USA | United States | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003436746