How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity
| Year of publication: |
2019
|
|---|---|
| Authors: | Woo, Hongjoo ; Jung, Sojin ; Jin, Byoungho Ellie |
| Published in: |
Business Ethics: A European Review. - Wiley, ISSN 1467-8608, ZDB-ID 1480677-0. - Vol. 29.2019, 1 (11.09.), p. 193-211
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/beer.12246 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012190689