How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension
| Year of publication: |
2009
|
|---|---|
| Authors: | Reddy, Mergen ; Terblanche, Nic ; Pitt, Leyland ; Parent, Michael |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 52.2009, 2, p. 187-198
|