How far should Bill take his campaign against counterfeiting?
Giorgio Brandazza
| Year of publication: |
2008
|
|---|---|
| Authors: | Brandazza, Giorgio |
| Other Persons: | Nunes, Paul F. (reviewed) ; Mulani, Narendra P. (reviewed) |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 86.2008, 10, p. 46
|
| Subject: | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772253