How FIEs may sustain competitive advantage in China : adapting marketing strategy by the use of Guanxi
Xina Yuan, SangYong Kim, Wanwen Dai, and Jan Ketil Arnulf
| Year of publication: |
2014
|
|---|---|
| Authors: | Yuan, Xina ; Kim, Sang Yong ; Dai, Wanwen ; Arnulf, Jan Ketil |
| Published in: |
Baltic journal of management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5265, ZDB-ID 2248722-0. - Vol. 9.2014, 1, p. 22-46
|
| Subject: | Competitive advantage | Strategic orientation | Entry mode | Competition type | Marketing cpability | Wettbewerbsvorteil | China | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Soziales Netzwerk | Social network | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry | Wettbewerb | Competition | Markteintritt | Market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246029